Face

Brightening Face Wash

Niacinamide · Rosa Damascena · HYDROXYPROPYL TETRAHYDROPYRANTRIOL

Cleansing sets the next twelve hours of how your skin behaves.

₹1,659.00₹1,991.00 Save 16%

A low-foam niacinamide face wash. It gently cleanses and helps maintain skin hydration while it works. Skin is left soft and refreshed, not tight. Made for twice-daily use.

Volume

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  • Hypoallergenic
  • Paraben Free
  • Cruelty Free
  • Non-Comedogenic
Product description

Cleansing is the step that decides how everything after it behaves.

A cleanser that strips the skin makes the rest of a routine work harder. This one is low-foam and built on three actives instead of one: hydroxypropyl tetrahydropyrantriol, niacinamide and Rosa damascena flower water.

It gently cleanses and helps maintain skin hydration while it works, so skin is left soft and refreshed instead of tight, and it helps support the skin barrier.

What it is for

  • Daily cleansing, morning and night
  • Taking off sunscreen and the day's build-up
  • Skin that feels tight or squeaky after washing
  • The first step before a serum, while skin is still damp

Cleanse, then what

Pat until just damp, then serum. If you are layering actives afterwards, the order matters more than most people are told. We have written about when to apply a face serum and about what a damaged barrier actually is.

If your skin feels tight afterwards

That is usually the cleanser rather than your skin. Foam is not the same as clean: a high-foaming base can leave skin feeling squeaky because it has taken more than the day's dirt with it. A low-foam gel is a different trade, and it is the one we made.

The formulation

The unusual ingredient here is hydroxypropyl tetrahydropyrantriol, and it is not an extract. It is built from xylose, a sugar taken from beech wood, and the difficulty is in the making: the active form has to be separated from its mirror image, a purification that a 2021 manufacturing patent describes as both hard and high-cost.

It is also the most expensive thing in this bottle, sitting in a product you rinse off after thirty seconds. That is deliberate. Cleansing sets the next twelve hours of how your skin behaves, and a cleanser that undoes the barrier is a bad place to save money.

How to use

Massage onto damp skin in slow circles for thirty seconds. Rinse with cool water.

Full ingredient list
Aqua, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Coco-Glucoside, Niacinamide, Rosa Damascena Flower Water, Hydroxypropyl Tetrahydropyrantriol (Pro-Xylane), Panthenol, Allantoin, Polyquaternium-10, Citric Acid, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Phenoxyethanol.

Our Quality Certifications

See our lab reports
  • Laboratory Tested

  • Quality Tested

  • Chemical Safety Tested

  • Microbiologically Tested

  • Heavy Metal Tested

  • 1,4-Dioxane Tested

  • Skin-Friendly pH (5.13)

Testing Report

Loved by celebrities.

Ttresha Boosse (Fashion Model)

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“As an actress and performer, I trust Cham Skincare to keep my skin fresh, hydrated, and glowing. The gentle, premium formulations fit perfectly into my daily routine.”

Shreya Sharma (Singer)

shreyasharma__official
“As a performer, my skin goes through long hours, travel, and makeup. Cham Skincare keeps it feeling fresh, hydrated, and naturally radiant. I love the premium feel and thoughtful formulations.”

Aasmma (Actor)

aasmali1
“Long shooting hours and makeup demand great skincare. Cham Skincare keeps my skin fresh, hydrated, and naturally radiant with gentle, premium formulations I trust.”

Munazza (Model)

modelmunazza
“As a model, I’m selective about skincare. Cham Skincare stands out with its gentle, premium formulations that keep my skin fresh, hydrated, and naturally radiant.”

Deepshikhha lunganih (Model)

deepshikhhalunganihofficial
“As an actress, my skin faces makeup, lights, and long shoots daily. Cham Skincare keeps it refreshed, hydrated, and naturally radiant with gentle, nourishing formulations.”

Sheeba Rana (Model)

rana.sheeba
“As a model and actress, I trust Cham Skincare to keep my skin fresh, hydrated, and radiant. The premium, gentle formulations fit perfectly into my daily routine.”

Smriti Khanna (Actor)

smriti_khanna_19
“The Brightening Serum delivers deep hydration and a radiant glow with its lightweight formula. It helps brighten dull skin, improve texture, and reveal a luminous complexion.”
CONSIDERED FORMULATION

Formulated around how your skin naturally behaves.

01

Soft cleanse

A gentle surfactant base that cleans your pores and refreshes your skin without leaving it tight.

02

pH balanced

Formulated to a pH close to skin's own, so it cleans without disrupting comfort.

03

Routine-ready

Leaves skin in the optimal state for serum and cream to work.

Key Ingredients

A short, considered list — no single hero.

Skin response depends on how ingredients interact within a formulation. We focus on synergy, base quality and stability — never isolating one ingredient at the expense of the system.

Pro-Xylane

Pro-Xylane

Helps skin look smoother and more comfortable with regular use.

Rosa Damascena Water

Rosa Damascena Water

Calms and hydrates while gently softening the cleansing experience.

Niacinamide

Niacinamide

Begins tone refinement at the very first step of the routine.

Also Available On

Same Cham, same standards — wherever you choose to shop.

Brightening Face Wash sensory experience
The Sensory Experience

How it feels.

Soft, low-foam gel that lathers gently in the hands.

Skin feels clean, soft and never tight.

  • low-foam
  • lathers
  • gently
The Ritual

How to apply.

A few unhurried minutes, twice a day. Consistency is what skin responds to.

  1. 01

    Wet face with lukewarm water.

  2. 02

    Dispense a coin-sized amount and emulsify in palms.

  3. 03

    Massage onto skin in slow circles for 30 seconds.

  4. 04

    Rinse thoroughly with cool water.

  5. 05

    Pat skin until just damp before serum.

Questions

What people ask.

Can I use this face wash both morning and evening?

Yes, it is designed for twice-daily use. The low-foam, gel-based texture is gentle enough for repeated use without over-cleansing. Apply a coin-sized amount to damp skin, massage in slow circles for thirty seconds, and rinse with cool water. Pat skin until just damp before applying serum.

How is this different from face washes that promise instant brightness?

Many cleansers create a temporary bright look using silicones, optical diffusers or high-foam sulfates that strip skin clean. That brightness fades quickly and often comes at the cost of barrier damage. This formulation works differently: it protects barrier lipids and supports the conditions under which skin reflects light naturally, building toward sustained radiance with consistent use.

What does Pro-Xylane do in a face wash?

Pro-Xylane (Hydroxypropyl Tetrahydropyrantriol) supports surface renewal and helps maintain the appearance of firmness. Including it at the cleansing step means the active begins contact with skin at the very start of the routine, rather than relying on leave-on products alone.

Is this face wash suitable for sensitive or reactive skin?

Yes. The surfactant base uses Sodium Cocoyl Isethionate and Cocamidopropyl Betaine, both considered mild and well-tolerated. The formulation is hypoallergenic, non-comedogenic, paraben-free, and pH-balanced to stay within the skin's comfort range. Rosa Damascena water and Allantoin further support calm, non-reactive skin during and after cleansing.

Why does cleansing affect how my skin looks for the rest of the day?

Cleansing is the first point of contact with your skin's barrier. Aggressive surfactants strip barrier lipids and shift pH, triggering stress signals that show up as tightness, excess oil production, or dullness hours later. A well-formulated cleanser maintains the acid mantle and preserves lipid balance, so every product applied afterward absorbs and performs as intended.

Customer reviews

Loved by skin like yours.